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By Jane Hart Updated: 26 August 2010
It is clear that for many organisations, their understanding of "learning" is still based on an industrial age model of learning; i.e. with a heavy focus on designing formal content-rich courses and managing them in a command and control systems like an LMS. However, some are already beginning to realise that this model is defunct, and that there are further pressures and imperatives in their organisation which are driving change. But at the same time recognise that new trends, technologies and tools provide them with huge opportunities to make a difference in their organisation. If we take a look at these pressures, we can see that L&D departments are being squeezed in the middle both from the top as well as from the bottom. Below I consider 10 factors that are driving change. As you will see many of them are inextricably linked.
1 - Financial pressures will require new thinking Many L&D departments, if they have not already felt the pinch, will probably see cutbacks in their training budget at some time. These will inevitably require reductions in people, the development of new content or the purchase of upgrade of learning systems. To achieve the same with less will require a complete rethinking of current practices. Laura Overton from Towards Maturity, has already written about the need for change due to cuts in the public sector in the UK, Cuts, Change & Collaboration. She summarises her piece by saying:
There also seems to be, even more than ever, an over-emphasis on the development of sophisticated learning solution rather than trying to solve business problems in the most effective and efficient way. Laura Overton asked the following question in a tweet at the E-Learning Network's E-Learning Showcase
Getting the right business results is obviously the key, learning and learning solutions are only the "means" to the end, not the end itself. When considering the "means", cost will inevitably come into it e as well as how rapidly L&D can respond to the need for a solution. Non-training solutions are usually far less costly than training and can be achieved much more quickly and easily, so for that reason alone should be given much more consideration. 2 - Real learning takes place outside formal training Although many still equate "learning" with "training", Charles Jennings points out the facts in his powerful blog posting, Real learning - let's not confuse it with completing templated exercises.
Charles Jennings, in a recent webinar, built on this point stating:
Gary Wise in his posting, Take this LMS and shove it, makes use of the diagram below to demonstrate that a knowledge worker only spends around 5% of his/her working hours in formal training, and the other 95% of the time is spent "working" - and "really" learning - and yet most organisations still focus their learning budget and systems on that small 5%. This surely can't make sense - financial or otherwise.
It is clear that many organisations will need to provide compliance or regulatory training and track completion in some sort of training management system. However, this model of training isn't required be used to address all learning or performance problems. I, and many others, have written about the fact that training is not the answer to every learning or business problem. When confronted with a learning or performance problem, the normal and traditional response from L&D is to create a training solution, probably in the form of an all-singing, all-dancing content-rich e-learning course. For a long while I've compared this approach with using a hammer to crack the proverbial nut! As Harold Jarche writes, in Compliance of an industry:
"Barriers" are things like poor communication, unclear expectations, inadequate resources, unclear performance measures, which can be addressed through an integrated collaborative approach to working and learning - where the sharing of knowledge, resources and experience can significantly reduce the need for costly training. 3 - Autonomy is a prime driver of motivation Dan Pink's recent book Drive: the surprising truth about what motivates us, explains what drives (i.e. motivates) high performance in organisations, and this is also very relevant for learning. He says ...
The following is a animation of the ideas in Dan's book (from his talk at the RSA) Organisations - and L&D in particular need to relinquish control and support learner/employee autonomy. This does require a culture of trust in employees rather than the need to control their every move. This is often a big barrier to overcome for some, e.g. in allowing them access to social media toos. Bear in mind the words of Mark Oehlert, from the Defence Acquisition University, who made the point
4 - Dynamic learning mindset is required in competitive environments The need for autonomous or self-directed learning is reinforced in this article, Agile Learning, Thriving in the New Economy, that appeared in the December edition of CLO Magazine.
5 - Social media use is a revolution not a fad It is now clear from the statistics, presented in Erik Qualman's video, Social Media Revolution (v2) in May 2010 (and embedded below) that a huge number of people are using these tools in their daily lives and it is having a significant impact on all types of activities - personal, business as well as learning.
My own analysis of the way that social media is being used for "learning" shows that it falls into 5 distinct categories. Although the first category, Formal Structured Learning, is clearly what is otherwise known as training, the other four might be termed "informal learning" or indeed "real learning". So here below is an analysis of each of these four categories of learning, and in particular how they are using social media is being used within it
What is very clear is that in organisations, individuals and teams are using social media tools to address their own learning and performance problems and in doing so frequently by-passing the normal channels of both L&D and IT. When questioned about this the reasons for this are clear
The latter is evidenced by the number of organisations who ban the use of social media. But even in these organisations, individuals are still finding a way to access their favourite social media sites. and contact their colleagues and friends, as Clark Quinn writes about the Social media cigarette break.
6 - There is growing consumerisation of IT The use of social media and mobile devices in organisations is in fact more widespread than IT Depts realise, as this analysis of a recent report about the "consumerisation of IT" shows, Do you know where your employee's smarthone is. For example.
7 - Today's learning systems are no longer sufficient Tracking and monitoring the take up and completion of of compliance and regulatory training may be required in some organisations, but this model does not need to be employed with all training. A learning management system might track learning As more and more employees are making use of these tools for their own personal and professional use, they are actually subverting the use of enterprise systems which do not provide them with the functionality they require. If you ask most people where they go if they need help answering a question, it won't be to the enterprise LMS but to Google or YouTube or Wikipedia, or else they will post a question to their personal network on Facebook or Twitter Although learning tools providers (particularly LMS vendors) have re-worked their systems and re-marketed them as "Web 2.0-enabled" or “informal learning-ready” to appeal to L&D depts, a number of people including Jay Cross, have referred to this as “putting lipstick on the pig”, because these cosmetic changes don't actually change the underlying system is still the same - a LMS (or whatever. The recent LMS Debate, triggered by blog postings from members of the Internet Time Alliance - documented here in full - has highlighted the fact that these "command and control" systems will no longer be appropriate to support the full range of learning, working and performance needs of the organisation. In terms of tools and systems to support these new approaches to learning and performance enhancement, it is clear that they can no longer be effectively supported through industrial age "command and control" technology, like the LMS which is focused on monitoring, tracking and managing formal learning events. For this reason, a number of organisations are either pushing their LMS to the side and restricting its use to only courses that need to be tracked and managed, e.g. for regulatory or compliance purposes, or abandoning it altogether. Some are encouraging the free use of social media tools by individuals and teams to use as they wish to address their own learning and performance problems and support a more collaborative approach to working; others are implementing enterprise-wide social and collaboration systems. A recent high profile example of the latter is TELUS , a Canadian telecommunications company which is using Sharepoint as its enterprise collaboration system. BT's dare2Share project is another examples of an organisation that also is making use of Sharepoint, in a similar way. If you are thinking about selecting an enterprise system, then the advice that Dan Pontefract, Senior Learning Director at TELUS gives on selecting an appropriate system for this approach to learning, is clear in his blog posting, The standalone LMS is dead:
In his posting, Identifiying a collaboration platform, Harold Jarche explains the purpose of such a system:
One important fact is clear, learning needs to be integrated into working, and not vice versa. In order to achieve the best solution for your organisation you are advised to work closely with your IT department to identify the best way forward to supporting the use of social and collaboration tools and systems in your organisation - but one that provides an "environment" for worker autonomy not top-down control by L&D . 8 - "New" learners need new approaches
9 - Senior managers have little confidence in L&D But perhaps the most damning indictment for change comes from Capita's Learning to Change report, which Mark Berthelemy has posted about. This report is based on the opinions of senior decision makers among the UK’s largest 500 firms, and provides some more alarming statistics, e.g.
Donald Clark commenting on these figures, in his posting Depressing survey of L&D, says
And as Mark, himself, summarises:
10 - Need for new social business model Finally, there is a need for wider change in the organisation in terms of management style. Michael Lascette, in his posting, The Social Employee Manifesto on the SmartData Collective writes:
He then goes on to list some things he thinks need to be considered in building a new and more productive work model - a few highlighted below
So what can L&D do? Put their head in the sand and hope it'll all blow over? It won't. Take the King Canute position and try to hold back the waves by, e.g. banning social media and the use of personal devices in the workplace, or continuing to control an employee's every move? That is already breaking down. Or grasp the opportunity for change and help to build the new model of working and learning in the workplace. Donald Taylor has written a piece entitled Training needs to change and risk irrelevance, where he says:
So what is holding back change, Charles Jennings identified 5 barriers that need to be overcome
If L&D is ready for change, here is a model for how L&D should be helping individuals and teams with learning and working.
Workplace Learning Stage 5 Organisations that have already adopted this new approach to learning, have therefore moved into the 5th stage of Workplace Learning, as shown in the diagram below (which has been re-worked by Jay Cross to additionally show the diminishing role of "control", as well as the increasing influence of informal learning).
A very important point to make about the Stages of Workplace Learning, is that you DON'T have to go through them sequentially, even those still stuck at Stage 1, can leapfrog to the future. Need help in moving forward? Jane Hart works with organisations in the UK and Europe who want to move forward
and build such a productive work model. For complex and/or international projects,
Jane works withher colleagues in the The
Internet
Time
Contact Jane - jane.hart@c4lpt.co.uk - if you would like to find out more about how we can help you. Alternatively, purchase a copy of The Working Smarter Fieldbook for $24 (that's £16.66). How to keep up with new thinking Read Jane's Social Media for Working & Learning blog as well as The InternetTimeAlliance blog, which aggregates key postings from the 6 members of the ITA Leave your comments here:
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