1 – The Six Attitudes Leaders take towards Social Media, in Harvard Business Review, describes the six basic categories that business leader attitudes toward social media fall into. Why is this important?
“… their attitude matters, a lot. Social media is about people, not technology. Its business value does not come from social software or a snazzy website, even one with 800 million users. Its value stems from how business leaders, from senior executives to managers, use it to foster new collaborative behaviors that materially improve business performance. Leadership attitudes, and the organizational culture they spawn, are critical to social media success.”
2 – Continuing this theme about attitudes and mindsets, in A Community mindset for Learning & Development, Nic Laycock talks about the new mindset required by L&D for supporting learning in the new social workplace.
“L&D in most organisations faces a huge task to regain its rightful place at the table as a key resource towards performance improvement. To do so it must be characterised by a sensitive supportive culture, offering assistance based in understanding of the organisation and its people needs. Anything prescriptive will not work and will be washed away in the tsunami that is the social media revolution – which L&D does not own and in which it needs to recognise it has to fight for its own survival.”
3 – This article, Are the most interesting work stories shared during smoke breaks? explains the value of true social learning by sharing stories – another article that refers to the need for new mindset!
“We all hear stories at work every day, but most communicators haven’t yet shifted their mindsets to wonder if anything they hear can be transformed into content that people will want to talk about and share.
4 – In the State of Social Media 2011: Social is the new normal, Brian Solis explains how we are finally approaching the end of the social media hype curve to start making sense of what it all means and just how far it applies to the future of business and media. New thinking = new mindset!
“Social media is approaching a much needed maturity cycle where each word “social” and “Media” will no longer unite as an oxymoron, but instead as a true statement in how businesses and customers connect online. As a disruptor to everyday business, social media is forcing us to rethink everything. It is in many ways just like starting over. We are relearning and questioning everything and that’s the way it’s supposed to be. From creative and messaging to execution and measurement to service and loyalty, we now must look at applying more sophisticated and meaningful programs that combine social and media into a powerful form of engagement and leadership.”
5 – In Why do we need social business, Harold Jarche looks at the key differences between traditional and social business and why these differences are necessary. One of these is the Democratization of information – and once again a new mindset required.
“User-generated content is is ubiquitous and much of it is very useful. Search engines give each worker more information and knowledge than any CEO had 10 years ago. Pervasive connectivity will change traditional power structures, though the full effects of this are not yet visible.”