10 reasons NOT to ban social media in organisations : the meme

On Tuesday I posted a video by Ron Desi, that described 10 top reasons to ban social media in organisations.  It was of course, tongue-in-cheek and many of us had a good laugh.  However, Vaughan Waller pointed out in the comments that there were many managers who do think like this and what was needed was a rebuttal of the video.

I put this to my Internet Time Alliance colleagues, and although we have all written about this in some form or other at one time or another, Harold Jarche rose to the challenge and wrote a posting, Ten reasons,  in which he provided some evidence  rebutting each of the reasons.

Jack Vinson then picked up on Harold's post and wrote one of his own, saying "we have a fun meme for people who are into social media Let's counter those 10 top reasons to ban social media in the organization". 

His rules to this game: "create a counter to each of the
reasons.  Maybe the conversation shouldn't even be about these "reasons
to ban" but should come up "reasons to use" social media."

This is a great idea, and I encourage you to take part in by writing a short posting yourself or leaving a comment below, with a brief rebuttal of each of the reasons.

Just to remind you of the reasons (in reverse order) so that you don't have to watch the video again, unless you want to!

  1. Social media is a fad.
  2. It's about controlling the message.
  3. Employees will goof off.
  4. Social Media is a time waster.
  5. Social media has no business purpose.
  6. Employees can't be trusted.
  7. Don't cave into the demands of the millennials.
  8. Your teams already share knowledge effectively.
  9. You'll get viruses.
  10. Your competition isn't using it, so why should you?

UPDATE 1: I'm compiling the Armoury of responses here.

UPDATE 2: Here are my 10 rebuttals

4 thoughts on “10 reasons NOT to ban social media in organisations : the meme

  1. Liz Valette

    1 Be one jump ahead, be a trail blazer
    2 Cloud computing does not generate viruses
    3 Prove it.
    4 It’s innovation, not caving in.
    5 Employees are more productive if trusted
    6 Social media is another form of networking
    7 Networking is productive
    8 Goofing off isn’t always bad.
    9 Too much control = stifled imagination.
    10 Everything starts off as a fad.

  2. Gavin Henrick

    Was thinking that getting a chorus of “twitter lenght” audio / video clips from a diverse and global group of people for this would be a suitable response.
    I don’t mean the character count but more the principle, 15 seconds? 10 seconds? each.

  3. Courtney Hunt

    Here are my rebuttals:
    1. The obvious responses to this are, “How do you know if you’re not on any social media platforms yourself?” and “Are your competitors the only stakeholders that matter? What about clients and prospects?” The minute organizations start collecting the competitive intelligence to address these questions, they’ll realize the power and potential value of social media.
    2. Avoiding risk by banning activity is like barricading your house and never letting anyone in or out to protect yourself from crime, accidents, or illness. The keys to risk management are to implement sensible protections, educate employees, and provide the necessary guidance for them to leverage the tools in the safest way possible.
    3. I can’t imagine a worker today who would agree with that statement. We all know the frustration of not being able to find information/resources we need when we need them, the clunkiness of email as a means of collaboration, and the general inefficiency and ineffectivess of our linear, assembly-line approach to information management and communication. The oft-cited proof of how wrong this assertion is is the relative effectiveness of search engines like Google compared to internal searching capabilities.
    4 & 10. Erik Qualman’s Socialnomics video refutes these ideas quite nicely, as do the regularly-updated statistics on sites like Brian Solis’s blog and Pingdom.
    5 through 9. I counter many of these false ideas through the Social Media Primer I’m developing on the Social Media in Organizations (SMinOrgs) S.M.A.R.T. Blog. Parts 2, 3, and 5 in particular demonstrate the speciousness of these arguments. Here are links to each:
    Part 2: http://www.sminorgs.net/2010/03/social-media-primer-part-2-intraorganizational-applications-the-juggernaut-is-bigger-than-you-think.html
    Part 3: http://www.sminorgs.net/2010/04/social-media-primer-part-3-reality-check-four-mental-shifts-organizational-leaders-need-to-make.html
    Part 5: http://www.sminorgs.net/2010/04/social-media-primer-part-5-you-cant-outsource-leadership.html
    Courtney Hunt
    Founder, Social Media in Organizations (SMinOrgs)Community
    5 – 9.

  4. David Cadogan

    It is also important to recognise that there are organisations for which use of social media creates difficulties.
    Much of my work is related to training personnel working for policing and law enforcement organisations in which (apart from inexcusable logistical problems such as flaky IT infra-structure) ‘truly’ open learning can result in difficulties such as:
    • Inappropriate information (processes, resources, tactics & strategy) becoming available in the public domain
    • Prosecutions failing due to the public disclosure of evidence
    • The difficulty in proving that training compliance requirements are being consistently being applied and met
    • the risks (to officers and the public) that would exist were the training not to be sufficient or to ‘stick’
    I would argue (http://www.workforce-development-advice.com) that social learning has a place and growing role in the bag of teaching and learning tools.
    As social learning matures, there may be advances both in social attitudes and in supportive technology which allow that learning opportunities relating to specific bodies of knowledge (to a required standard of content scope and detail) have been provided, taken up and the knowledge / understanding acquired.
    However … we are not quite there yet!

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