6 ways to make Web 2.0 work

Over past two years,
McKinsey has studied more than 50 early adopters of Web 2.0 who are using
technologies such as blogs, wikis, information tagging, prediction markets, and
social networks. From this they have drawn six insights on how companies can best use these

  1. The transformation to a bottom-up culture needs help from the top.
  2. The best uses come from users—but they require help to scale.
  3. What’s in the workflow is what gets used.
  4. Appeal to the participants’ egos and needs—not just their wallets.
  5. The right solution comes from the right participants.
  6. Balance the top-down and self-management of risk.

For more detail, read the full article: Six ways to make Web 2.0 Work, McKinsey Quarterly, FEBRUARY 2009 • Michael Chui, Andy Miller, and Roger P. Roberts

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